It’s a living…
I’m that lucky son of a gun who has been able to work on projects that I am truly passionate about. In 2011, my experience and interests came together in the form of my first dream job. Two of my colleagues realized that I was both tech savvy and a gearhead. They approached me with an opportunity to become the voice of SPEED TV – a broadcast channel devoted to all things motorsport – on social media. I jumped at the chance to engage those who share my passion for cars, motorcycles and motorsport.
Launching, growing and engaging the enthusiast communities on SPEED-owned channels was an absolute delight. What started as an exercise in adding a social experience to the Barrett-Jackson live auction broadcasts quickly blossomed into an enterprise of channels devoted to live event coverage for NASCAR, MotoGP and new programming.
The launch and expansion of SPEED's live event coverage on social media quickly became my stepping stone to providing a similar experience for the Dodge automotive brand. Covering NHRA race weekends, collector car auctions and enthusiast car events helped set Dodge apart from its competitors as the community was embraced more organically by the brand. Additionally, my team was able to create a video voice for the Dodge brand on social media. We created video content showcasing both social and national holidays with the noise and tire smoke that communicates the brand’s personality so effectively. We’ve been so successful in these endeavors that the Dodge brand’s overall engagements increased by 96%, 87% and 80% on Facebook, Twitter and Instagram respectively over the course of 3 years.